Publications including Uncrate, Hypebeast, and Wired began featuring Eastern Collective’s new product collections garnering the attention of global retailers such as Urban Outfitters, Colette, and Fab.com. Also Apple Launched the new iPhone 5 introducing their shift from their classic 30 Pin Cables to the new smaller Lightning 8-Pin Connectors. Upon launching our new Lightning Cable collection, Eastern Collective became an official Apple MFI Certified company. This solidified the brand within the mobile accessory market.
This year we have seen the launch of new charging and protection accessories to expand our growing line within our collections. The launch of USB Type C has allowed Eastern Collective to expand into the Macbook world. Additionally a few special collaborations are on the horizon for this year.
With an extensive background in designing apparel and working with different fabric applications, Eastern Collective developed their signature woven fabric charging cable. By mixing textiles and technology, Eastern Collective developed a new product category within the growing smartphone accessory market. The new collection sold out in a few shorts weeks and the full transition from the outdoor sports world to the technology market was decided.
Eastern Collective continued to develop and design new products that mix fashion and function in the form of smartphone cases, headphones, and more. At the end of 2013, GQ Magazine named our Lightning Charging Cables one of the Best Products of the Year. Our exclusive collaboration launched within J.Crew stores across the United States, and our retail network branched even further through unique social media campaigns.